One of my favorite pastimes, I hate to admit, is watching TV. Over the past few months I've noticed an increasing push or call to action in several different AD campaigns, including State Farm's Better Teen Driver and Toyota Venza. More and more campaigns are using catch music in their ads and offering a pitch for free downloads to the music heard to those who visit the website at the very end of the ads. Once you visit the website, there is a quick and easy link to download the tune heard in the commercial.
Why has this not been thought of before? If there's anything people love, it's free stuff, especially young adults. In the era following the Napster catastrophe (let's all pause for a moment of silence in memoriam), paying anywhere from 69 cents to $1.29 for a single song on iTunes is not on the agenda of many people, that is why this is such an intelligent idea. And it's not like the music on the commercials is all that bad either, there's everything from up beat pop songs like the remake of "16 going on 17" in the State Farm ads to the more smooth, contemporary, "Brighter Day" heard in the Toyota Venza campaign. Absolutely Brilliant.
Click below to download the tunes:
http://www.betterteendriving.com/
http://www.toyota.com/sem/venza.html?cid=Google_toyota%20venza
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